mission-vision-values of Raj Associates Madhya Pradesh


To live up and sustain as market leaders in Mining and Lime industry.

To be a nationally preferred business associate having responsible concern for employees, ecology, and customer value.


We believe in organization’s alignment of resources and capabilities to “win” in the market.

To produce and provide the best quality lime products and achieve customer delight.

To continually add value to the society by generating job opportunities.

To achieve rapid expansion of mining capacity through expansion of existing mines, re-opening of closed mines and green field projects.

To continuously improve the ecological conditions, by maintaining a pollution free environment with tree plantation and water harvesting.

Shared Values

Company’s motive is Doing well by Doing good”. The company believes in creating a balance regional development.

We make difference through

  • Our people, by fostering teamwork, nurturing talent, enhancing leadership capability and acting with peace, pride, and passion.
  • Our offer is becoming the supplier of choice by delivering premium quality products and services and creating value with our customers.
  • Our conduct providing a safe working place, respecting the environment, caring for our communities and demonstrating high ethical working standards.

Quality is a trait that we appreciate the Most.

  • Quality Of Innovation
  • Quality Of Workmanship
  • Quality Of Products.

Customers care if the quality is fair.

  • We believe in business with 100% customer satisfaction.

It is quality rather than quantity that matters.

  • For us selling the best is more important than selling the most.